HAY, represented by Norse Republics, a leader in Scandinavian furniture and home decor, has officially launched the HAY Dogs collection for the first time in Southeast Asia. This event was held in collaboration with SCOPE, a leader in ultra-luxury real estate, at SCOPE Promsri, one of Thailand's top pet-friendly residences, sharing a common vision of attention to detail and quality in design and materials for both humans and pets.

Currently, the global rate of pet adoption has increased by 4.3 million animals per year. In Thailand, spending on pet care has also risen to 43 billion baht in 2022. Modern homes are being designed to accommodate pets more conveniently, featuring amenities such as dog parks and pet bathing areas, ensuring that our pets enjoy comfort just like their owners. The ‘HAY Dogs Collection’ reinforces the value that pets are recognized as family members worldwide.

Mr. Wikit Plarithi, Managing Director of Norse Republics and importer of HAY Thailand, stated, “Norse Republics is thrilled to officially launch the HAY Dogs Collection for the first time in Southeast Asia. This collection is not just a regular product; it celebrates our bond with our pets. We collaborated with SCOPE not only because we share a commitment to pet-friendly products but also because our visions align in creating quality and stylish items for a similar customer base.”

The HAY Dogs collection includes stylish products for dogs, such as the HAY Dogs Scarf, a scarf that can be worn by both dogs and their owners, available in four vibrant color options; the HAY Dogs Collar Flat, a comfortable and durable polyester collar suitable for dogs of all sizes; and the HAY Dogs Bed, an easy-to-clean polyester dog bed, among many other chic accessories. Each item features a distinctive style and is made from recycled materials, emphasizing HAY's ongoing commitment to environmental care. The HAY Dogs Collection is designed to seamlessly fit modern living spaces, offering a perfect blend of luxury and practicality, enhancing the living experience for both pets and their owners.

In this impressive collaboration, the HAY Dogs collection has been integrated into the luxurious living environment for pets at SCOPE Promsri, one of Thailand's leading pet-friendly residences. This partnership presents a perfect blend of selecting the best for pets, whether it be products or living spaces. SCOPE has beautifully decorated the Show Unit at SCOPE Promsri with products from HAY and the HAY Dogs collection, providing a tangible example for residents and pet lovers to showcase how these products can elevate daily living to a more luxurious level. In addition to the launch event at SCOPE Promsri on September 14-15, interested customers can also purchase the HAY Dogs Collection today at HAY Bangkok on Charoen Krung 30 and NORSE Store on Sukhumvit 49, as well as through NORSE Republics' online sales channels.

Mr. Yongyuth Chaipromprasit, CEO of SCOPE Co., Ltd., expressed, “We are very pleased to have HAY Dogs launch at SCOPE Promsri, which is truly a pet-friendly condominium. We not only do not restrict the size of pets but also provide functions that cater to and fully satisfy pets, including a 40-meter-long dog park for four-legged friends to play, a Pet Care room for day care, and grooming services within the project. When we saw that Norse Republics, our partner in decoration and design, was launching a collection specifically for pets, we were delighted to cooperate in launching the HAY Dogs Collection for the first time in Southeast Asia on September 13, 2023. Additionally, we will create more activities to delight residents and pet lovers, allowing them to enjoy a variety of lifestyles with their pets on September 14-15, 2023, including shopping for pet products from renowned stores, a Talk Session from a veterinary hospital, showcasing and selling the ‘HAY Dogs’ collection, and unveiling a special Show Unit decorated with furniture and home decor from HAY and the HAY Dogs Collection. We hope that this collaboration will reinforce SCOPE Promsri's leadership in lifestyle that meets the needs of a complete living environment, friendly to both pets and animal lovers, and showcase it to the public effectively,” Mr. Yongyuth concluded.

Currently, SCOPE Promsri has sold over 60% and continues to offer opportunities for interested parties to experience the finest and for pet lovers to become owners. Those interested in the "SCOPE Promsri" project can follow details at https://www.scopecollection.com IG: scopecollection Facebook: scopecollection or call for more information at 02 028 9788.